Assignment: Assessing Truth in Advertising
You are instructed to respond to an offer made by an advertiser, and then to evaluate the quality of the interaction. This exercise addresses the issues of ?truth in advertising? and of ?ethical conduct? on the part of merchants. Follow the guidelines below.
1. Find an advertised offer for something you are interested in. It could be ?Free umbrella tote? when you open an account at Commerce.
2. Respond to the offer. For example, actually go to Dunkin Donut to get your Everything Bagel at half price on Sunday.
3. Note the demeanor of the first person serving you, as for example, the attitude of the sales assistant at Circuit City who greets you when you come in to purchase the Flash Drive, as advertised, at 10% off.
4. Give the truth of the offer a score, from 1 to 5, with 5 the highest. For example, if you respond to an offer of ?second lunch entrée at half price,? and the waiter or waitress informs you that it doesn't apply in your case because your first entrée was under $10 (but that detail wasn't made clear in the ad), you would score it, a ?1.?
5. Score the attitude of the person or person(s) serving you from 1 to 5. In the example, above, for example, the waiter or waitress may be apologetic and accommodating, but if he or she throws in a ?put down? saying something along the order of, ?were you born yesterday?? and you feel the sting, you would probably score her attitude ?3? or under.
6. Write up your experience in a report that follows these categories:
1. The Offer:
2. My Response:
3. First Impression:
4. Truth of Offer:
5. Attitude of Server:
(Staple a copy of or the original print ad, direct mailing, FSI, or flyer or whatever of the offer to your report. If it's a broadcast offering, simply write a paragraph describing the details of the offer.)
Attachment:- Example.rar