Assignment
Maybe you don't even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans. No matter where you are starting from, understanding how to measure where you are and take it to the next level makes all the difference. Do you know how your Web analytics can drive your search improvement plan? In this Webinar, we will learn:
• How to assess your current search marketing results through the prism of your own organizational goals
• How leading organizations assess their search marketing
• Which key performance indicators identify specific problems in both organic and paid search
• Why social media is important to search marketing
• How to build your content plan based on your assessment
Join me in this seminar as we hear from a few of the experts. Rob Petersen is President of BarnRaisers, a full service digital marketing solutions company that builds brands using proven relationship principles and ROI. Rob has been recognized by the American Marketing Association for building several billion-dollar businesses. Tim Peter is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim's award-winning work for Wyndham and Charles Schwab has generated billions of dollars in online revenue. Mike Moran is the Founder of the Biznology blog and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc. and a former IBM Distinguished Engineer. I know that you will find their insight to be fascinating!
Therefore, please view the following seminar:
Youtube Video: "How to Use Web Analytics and Search Marketing for Better Decision Making"
After you have had a chance to view the video/tutorials, write a 600-800 word essay,APA Format with intext citations, and references that addresses the following points:
1) What information did you learn about how to assess search marketing results that you did not already know?
2) In what ways can an understanding of key performance indicators assist you in running your business.
3) Provide a practical example of how you would envision using key performance indicators in your business, if you owned one.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.