Problem
Your organization is contemplating to implement a Partner Relationship Management (PRM) system and you are the Project Manager. You are required to find PRM software that is efficient and effective while keeping the cost to a minimum.
Software that you would recommend to your boss for implementation is the sales force PRM software. Before the recommendation, you are required to do a detailed study about the PRM software chosen in the following areas:
1. Security procedure to keep personal relations.
2. How this PRM would improve customer relations?
3. Ways the PRM allows you to analyse customer data and identify target customers.