How they used two of the film languages to construct story, English

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How they used two of the film languages to construct story

Problem

Cause Marketing is used by companies to sell products by increasing the reputation of the company as a whole. In lecture we looked at TWO examples of cause marketing. Pick one of these two campaigns and explain how they used TWO of the 'film languages' to construct their story.

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English: How they used two of the film languages to construct story

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