Problem
Company: HOME DEPOT
First slide:
BMC: Cost Structure
a) What are the most important costs inherent to their business model?
b) Which key resources are the most expensive?
c) Which key activities are the most expensive?
Example Cost Considerations
a) Fixed costs (salaries, rent, utilities)
b) Variable costs (cost of goods)
c) Economies of scale
d) Economies of scope
Second slide
BMC: Channels
a) Through which channels do their customer segments want to be reached?
b) How are they reaching them now?
c) How are their channels integrated?
d) Which channels work best?
e) Which channels are most cost-efficient?
f) How are they integrating these channels with customer routines?
Channel Phases
a) Awareness - How can they raise awareness about the company's products and/or services?
b) Evaluation - How can they help customers evaluate the company's value proposition?
c) Purchase - How do they allow customers to purchase specific products and/or services
d) Delivery - How do they deliver their value proposition?
e) After sales - How do they provide post-purchase customer support?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.