Problem
Select an organization as an example case study, and discuss how theories and principles of the following aspects relating to consumer behaviour, influence the company's strategy:
a) consumer perception: exposure, attention, interpretation, memory, sensory marketing, perceptual mapping
b) involvement, learning & consumer loyalty
c) attitude
d) culture, social influence, reference group, opinion leader
Make recommendations on how the selected organization could apply the above mentioned theories and principles in a more effective way that could benefit the marketing of the organization.