Homework: Product Positioning Paper
Write a paper of no more than 1,050 words to explain how the consumer of your target company ("client" - Nordstrom) is influenced during the decision-making process by targeted product positioning. The paper must address the following:
o Research the product positioning of similar products to determine the best positioning for your client's product, and explain your findings.
o Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice.
o Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group.
o Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.