Assignment:
Create a 11 pages
Product:
Add the charts & graphs to the appendixes
- Points of difference of your new/revised product or service
- Unique product quality, attributes and benefits to target market
- Consider branding the potential impact on other products in the portfolio
Pricing:
- Pricing strategy
- Specific price for the new/revised product/service
- Demonstrate pricing is consistent with company brand equity & product's positioning
Promotion:
- Choose a combination of promotion mix elements and explain WHY they areappropriate
- Provide detailed information about the message conveyed via EACH ELEMENT
CHOSEN
- Describe how the promotion mix is integrated: all elements reinforcing each other(consistency & complementarity)
Place:
- Describe your recommended distribution strategy; show its consistency with target market
- Demonstrate distribution is consistent with product positioning