Assignment:
Instructions:
Your replies must be based only on the assigned materials. You should respond in complete sentences (unless indicated otherwise), not bullets; and all your replies should be thorough and in essay or paragraph form. Respond in your own words; limit direct quotations and, if you do so, reference properly. Points will be deducted for responding in bullets, unclear/poor writing, and syntax/editorial (spelling, punctuation etc).Please use single line spacing or 1.5 spacing (not double spacing), size no bigger than 12 font, and black font.
1. from Kotler and Lee, 2016 (5th edition), so either a OR b.
(a) If you were developing a campaign to increase seatbelt usage in your state (assume you learned that California had the highest seatbelt usage in the country), what are questions you would ask a program manager in that state?
2. What did you learn from the SIM example by Lagarde, Kryzanowski, and Mintz in Cheng et al, 2011? Your reply should cover the case report and address how the SIM message strategy was employed to emphasize physical activity as the norm. Answer thoroughly and in paragraph/essay form. You need to have read the book chapter to reply to this.
3. Describe what you learned from 1 of the case studies presented in Storey et al, 2008, and how the program both applied social marketing principles and targeted social norms. Reply in essay form.
4. From your reading of Storey et al, 2008, please reply to a and b below in essay/paragraph form:
(a) What does it mean to maintain a market perspective? Describe its 3 components in your reply.
(b) Using this perspective, describe factors competing against health behaviors such as increased fitness or wearing a seatbelt? You can select another health behavior of your choice if you prefer.
Readings:
1. Health Behavior and Health Education
By Karen Glanz, Barbara K. Rimer
2. Determining Research Needs and Options Social Marketing
By Nancy R. Lee, Philip Kotler