In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:
Add the marketing plan section, which should include the following
- Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
- Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
- Develop the pricing strategy.
Develop your client’s international marketing plan. It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:
Executive Summary: This summarizes major points of the plan.
Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.
Cultural Analysis: Briefly describe how the product fits your selected country’s culture.
Include the following information about expansion into your particular country:
- Geographic Research
- Target Market Population and Demographics
- Economic Research
- Legal Research
- Political Research
- Government Considerations
- Language Considerations
Competitive Analysis: Include information about the brand’s competition.
- The 4 Ps of marketing
- Industry information
- Marketing Plan
- Marketing Objective
- Global Positioning Strategy
- Product Differentiation
- Advertising and Promotional Strategy
- Distribution Strategy
- Pricing Strategy
References and Appendices