Assignment task: Explain about Kurkure.
For this week, take a look at your favorite product's packaging. Highlight the key claims that are made on the packaging, discuss how the packaging helps or hinders the brand positioning and if you were the marketing manager for that product what changes you would make and why. Also is there anything you feel is misleading?
The goal here is help you think through why marketer's put certain verbiage, design elements and structure to their packaging in hopes that you stop, look and buy it.