Problem
i. What do customers want from QSR during lunch, afternoon, and evening? How might these outcomes differ from what customers want in the morning?
ii. Identify specific (=clear and concrete) opportunities for Starbucks based on the Jobs to Be Done framework for lunch, afternoon, and evening dayparts. How can Starbucks differentiate itself from competitors in doing these jobs for consumers?
iii. Develop a set of criteria to evaluate the product/company fit for the lunch, sunset, and evenings programs.
iv. Assess the three programs on the evaluation criteria you developed for Q-iii and recommend which program(s) Starbucks should pursue.