Homework: Southwest Case Study
Overview
Complete an analysis of Southwest. Assess the organizational layout, performance metrics, and the technology that is used to measure performance and connect with consumers.
Instructions
Using the Southwest case study, write 6 to 7 pages paper in which you:
• Evaluate Southwest's operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
• Analyze how operation management activities affect the customer experience. Select two operation management challenges and provide the solutions for confronting them.
• Examine Southwest's value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
• Determine the different types of performance measurements that can be used to measure Southwest's service-delivery system design. Select at least two types that can be applied and provide justifications for the selection.
• Examine the different types of technologies applied to Southwest's service operations and evaluate how the technologies strengthen the value chain.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, and typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this homework are:
• Analyze the impact of operational strategies and practices on a business.