How the organisational change was managed


Discussion:

TASK:

Unilever has undergone planned organisational change within the last 10 years.

Presentation topic

You will need to include a discussion about:

1. The force(s) causing the organisational change;

2. Relevant theory learned;

3. How the organisational change was managed;

4. The likely resistance to the change;

5. The appropriate response to overcoming the resistance to the change identified.

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Marketing Management: How the organisational change was managed
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