Problem: Marketing Plan
Instructions
Prompt
The Strategy: Distribution
This section is where you will outline how the offering will be made available to the consumer. There may be various channels to consider.
Budget: Investment
In this section, explain both the upfront costs to launch the offering as well as the ongoing costs to manage the offering.
Budget: Return
In this section, you should detail the expected future financial gains, including the projected sales, costs, and net income. You should make it clear that the offering will have a positive financial trajectory or else leadership will question why they would invest.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.