Q1. Define the term MARKETING.
Q2. Explain how the microenvironment affects marketing decision. And clarify with supportive example.
Q3. Describe the factors of marketing macroenvironment forces.
Q4. Describe four factors that influence buyer behavior.
Q5. Describe the process of target marketing.
Q6. The importance of marketing
Q7. Define the term market segmentation.
Q8. Explain what market targeting is?
Q9. Why is market positioning important?
Q10. Construct a market positioning map for LIMKOKWING UNIVERSITY.