How the messaging strategy fits within mechanics
Problem
Based on "100% Money back guarantee" as a point of differentiation, explain how this messaging strategy fits within mechanics of Information Processing Model.
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In what other business contexts is a promotional strategy, such as that employed by Red Bull, effective in targeting a specific audience and why?
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List an example of how Joie De Vivre in implementing hotel group's strategy for disseminating deals and coupons to followers and fans on Facebook and Twitter?
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