How the marketing mix will work together to reinforce plan


Assignment

o Brief introduction of project company/product/service,

o Situation analysis including macro-environmental scan, "PESTEL" and SWOT analysis

o Competitive analysis

o Product/service features, benefits and brand identity

o Marketing plan objectives described using SMART goals

o Competitive analysis including differentiation, positioning and target market profile

o How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives, and the marketing communication budget.

o Integrated Marketing Communications plan (IMC) for your product/service. Media plan for this section should clearly state the communication message and how you will relate the message through your selection of specific modes of communication.

o Marketing communications budget including total budget and allocations for each media channel.

o The Executive Summary of the marketing plan is (1/2 page) should be the first page of the marketing plan

Format your assignment according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: How the marketing mix will work together to reinforce plan
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