Assignment task:
Select an advertisement in any medium and analyse how the language of the advertisement depicts or "positions" the product, and seller, and the consumer. Consider the copy-writers' choices about
a) The representation of actions, actors, and events.
b) The representation of knowledge claims,
c) Naming and wording,
d) The representation and incorporation of other voices, and
e) How actions, actors, and events are evaluated.
Are any of these choices manipulative or deceptive?
Since people make choices in these areas any time they say anything, how would you go about drawing the line between acceptable and unacceptable (deceptive, unacceptably manipulative) choices?