Assignment: Perspective On How The Different Demographic Segments Use And Access Social Media
Use this reading assignments and your research to write an in-depth analysis and perspective on how the different demographic segments use and access social media. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.
Items suggested for discussion can include (but are not limited to) the following:
• The use and selection of technology for each segment
• Types of messaging expected for each demographic
• Use of the largest, most popular social networks, Web sites, and other social media sites for each demographic segment
Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.