Assignment task: State destination marketing organizations (DMOs):
Montana: Montana Office of Tourism Intranet,
Analyze the attractions of the state. Using the content, draw conclusions about the focus of the DMO's efforts. For example, every state has a travel guide and other items to facilitate travel to the particular state geared toward the individual traveler. The trade, meeting planners, tour operators, and incentives also have targeted brochures.
Describe the attractions/entertainment in the state.
Identify the brand for the state, and highlight how the destination is focusing on this brand. For instance, the brand for North Carolina is "Deeper Connections."
Finally, investigate the individual traveler, industry, and trade to find how the state addresses this brand. How does the DMO market to the individual and trade? Identify key marketing, management, and financial issues facing their operations.