Homework: Advertising Assessment
Choose a television/visual advertisement that has caught your attention. The ad will need to convey identifiable values in some manner.
Consider the product being marketed through the ad and the values conveyed through the product.
Write a 1,050 to 1,400 words analysis that addresses the following:
1. Name of the product being advertised
2. The target audience for the product
3. How placement of the advertisement is intended to reach the audience being targeted
4. Frame-¬by-¬frame description of the visual and aural action taking place in the ad. What aspects of the ad are meant to catch the audience's attention?
5. Values being communicated through the advertisement. What values does the company support? (You will need to research the company's website and publicity documents, such as newspapers to find information about the company's values.)
6. How the company's values are reflected in the advertisement. Discuss the use of appeals used in the ad.
7. The social context of the ad. How does the cultural context of the advertisement affect the targeted audiences' perceptions about the product?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.