Assignment Company Marketing Strategy
Research a company that you are familiar with. You mayselect the company you work for. If you work for a government agency (military,school, city etc.) you will adopt a company for the assignment.
• Write a 1600-2000word paper how the company uses marketing in its business practices. Include the following in your analysis;
• A. Targetcustomers
• B. Products and/or services strategy
• C. Pricingstrategy
• D. Distributionstrategy (Geography, channel type, outlets, etc.)
• E. Promotionstrategy (advertising, sales force, sales promotion, trade promotion etc.)
o F. The marketingchallenges it faces, and its current corporate culture.
o Format your paperaccording to APA standards.