Search the Internet for products that are similar to those sold by Salty Pawz. Google terms like gourmet dog treats, healthy dog biscuits, or gourmet pet treats.
Select a product that has a Web site associated with it to get sufficient information about the product for your posting. Put yourself in Wanda’s place as though she were researching the competition.
Evaluate the product you select based on the four Ps of marketing. How is the company using each of the four Ps to market their line of dog treats?
In your initial post you should include the following:
Name of the product, name of the company, and the URL for the Web site
How the company is using EACH of the four Ps to market their line of gourmet dog treats
What, if anything, can Wanda learn from your research that she can apply to Salty Pawz?