Assignment
Cool-Find - Scouring marketing, advertising, media, etc. blogs/articles, find a unique and innovative digital media marcom campaign and do the following:
1. Write a brief description of the campaign, making sure to include key strategies and tactics employed and major audience touch points established.
2. Explain briefly how/why the campaign is unique and innovative.
3. Describe briefly how successful the campaign was/has been, making sure to identify how the campaign's success was measured (engagement, conversion, etc.).
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.