Problem
Make a outline of your pitch, using the Advertising Campaign Outline Pitch Template [DOCX] as a guide. Make your draft pitch as a product proposal to your Chief Marketing Officer that includes: A description of the proposed product as it matches the recommendations from the strategy brief. An explanation of how the buyer problem is being resolved by the recommendations from the strategy brief. An analysis of the target market and their values and beliefs. An explanation of the marketing message including differentiators and value propositions.