Problem: Toyota Prius Marketing Plan
Hey, I think you do a good job in this project. However, there are 3 things you forget to address, and I highlight them will red color in the draft (The Second Attachment).
• you forget to explain the SWOT Analysis (can be do as a table or chart). Explain after the Environmental Variable.
• you forget to explain "Where you are in Product Lifecycle and How that Affects your Marketing Mix". Explain after the SWOT Analysis.
• In the "Market Segmentation of the Product" session, we discuss Synchographics instead of geographical segmentation for my class. Synchographics means life event based (birth, teenager, graduation, household formation, marriage, childbirth, retirement, death)
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.