Question 1: What do you meant by e-commerce and what are the merits and demerits for companies in marketing their products and/or services in this manner?
Question 2: Describe the differences between secondary and primary research and describe how technology can be used to assist in the market research function.
Question 3: How can IT be used to enhance an organization’s knowledge of its customers?
Question 4: What do the key issues comprise pricing in the internet age?
Question 5: It is said that the digital age has already made noteworthy changes to how a company promotes itself. Describe how companies use the new technologies in promotion and advertising.
Question 6: Describe the benefits to the marketing function of using call centers. In brief explain ACD, VRU and CTI technology in managing call centers.
Question 7: What steps are being taken by both companies and governments to protect the data privacy? Give illustrations of both.
Question 8: Describe the importance of IT in the customer relationship marketing.