https://biggby.com
Overview: This paper must follow APA formatting. The paper should be 5 to 7 pages…the page count of 5 to 7 does not include your cover sheet, brief or reference page. Please use the text as your primary source guide. However, you may…and are encouraged…to use other credible sources. Be creative…be resourceful.
Assignment: Out of the two topics below…pick one to research and present. Your paper should be a “how to” guide…a guide you could use at Biggby Coffee. Create policies, procedures and protocol for your organization. There are no wrong answers…this is your sales organization…with sellers representing your organization. This is the “how to” guide you’d hand them on day one of their employment.
Topic #1: Create a sales manual on how technology can and will increase sales at Biggby. This is the “how to” guide on how your organization and its sellers will use all of the technology available to drive revenue. You must include a PowerPoint presentation in addition to your paper.
Topic #2: Create a sales manual on how Biggby builds customer relationships, delivers customer service and creates raving fans. This is the “how to” guide on the service culture within your organization. This is the source your sellers and employees will reference on how the company expects to build loyal customers. You must include a Power Point presentation in addition to your paper.