Problem
General Mills' Acquisition of Pillsbury from Diageo PLC
A. Explain how synergy might be realized through the combination of General Mills and Pillsbury.
B. What is the reason for the contingent payment to General Mills from Diageo after one year?
C. Estimate a fair price for Pillsbury, based on the information in Exhibit 7.
D. Do you believe this acquisition is a value-increasing deal for the shareholders of General Mills? Explain your answer.