Problem: Today's customers are more demanding than ever, and if companies can cater faster and safer to them at lower costs than anyone else, it is a win-win situation for all. Because of these demanding customers and competition, it becomes necessary for companies to collaborate with their best suppliers to win the challenging and competitive battles of the market.
Now, think back to the last substantial product you bought-say $100 or more.
Respond to the following:
Q1. Brainstorm how suppliers may have contributed to the unique features of the product.
Q2. Discuss about what the NPD process for this product might have looked like.
Q3. Discuss and share 2 examples of how the suppliers could have contributed at different stages of the NPD process?