Discussion Post
Lace tested the effectiveness of alternative types of messages in encouraging the elderly to come forward for a flu vaccination. All members of a senior citizens' center in a middle-sized community (a total of 504 elderly men and women) were sent a letter advising them a flu epidemic was anticipated and the elderly were especially likely to benefit from an immunization. Half the members were sent a letter stressing the benefits of getting a flu shot (the benefit letter group). The other half were sent a letter stressing the potential dangers of not getting a flu shot (the danger letter group). To avoid any biases, a lottery-type system was used to determine who got which letter. Both letters advised the elders of free immunizations being available at a community health clinic over a 1-week period and free transportation would be made available to them. Rates of coming forward for a flu shot among the two groups of elders were monitored to assess whether one approach of encouragement was more persuasive than the other. Results revealed a higher percentage of elderly in the "benefit letter" group obtained a flu shot than the elders in the "danger letter" group.
• Discuss in one paragraph whether and how, this study addressed a research purpose linked to evidence-based practice. (10 points)
• In what ways could the researcher have enhanced this study by including a qualitative component?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.