Assignment
Client Name: Slate, Inc.
Industry: Musical instruments
Competitors:
1. Casio
2. Roland
Product Lines: Keyboards
Slate, Inc. has asked us to provide a brand analysis report on these two competing brands to inform Slate's decisions on the direction of its own branding strategy.
Casio has a solid market reputation, although people mostly know the company for its other products, such as watches. However, the company makes outstanding keyboards, ranging from entry models to pricier keyboards for experts (AIMM, 2018).
Roland keyboards are renowned for their similarity to real pianos. Their keyboards produce sounds that closely mimic the tones of grand pianos, making their stage pianos among the best instruments available. Roland keyboards are well crafted and are suited to consumers who pay attention to the smallest details (AIMM, 2018).
Branding Strategies
Deliverable: Based on your research of the two companies' brands, write an eight to nine-page report (four pages on each company) that addresses the following branding elements:
1. brand personality
2. brand image
3. brand identity
4. brand differentiation
5. brand positioning
6. brand communication
7. brand loyalty
8. brand equity (including financial equity)
As you examine these branding elements, your report should also answer the following questions:
1. How strong are the companies' brands in the market?
2. What are the factors contributing to their strengths and weaknesses?
3. How are these two brands competing against each other? How strong is their global performance?
4. How do consumers perceive their brands?
5. Are there any sub-brands? Are there any brand extensions?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Download:- Slate-Analysis-Report-Instructions.rar