Problem
You work in a small caffee shop in Vancouver that sells only two kind of products coffe (americano, expresso, cappucino and more) and donuts (different flavours), you are responsible of the strategy managment department, and you are implementing the next startegies Customer Loyalty Program, Online Ordering, Social Media Marketing, Promotions and Discounts, Cross-selling, Special Events and perfomance managment.
How these strategies will contribute to the unique selling proposition?