In an APA paper, answer the following questions:
Problem 1: Of marketing's four P's - product, price, promotion and place (distribution) - which lend themselves most easily to total or quasi-standardization?
Problem 2: Of the four P's, which are the most important for global headquarters to dictate? Which should fall more under the control of national subsidiaries?
Problem 3: Which of the globalization drivers would be useful in answering the questions above for any particular industry?
Problem 4: How do sourcing and location affect the four P's of global marketing?