Problem
What are your thoughts on how social media provides an effective platform for businesses to interact with their customers and potential customers? If audiences are not finding value in the content you share, however, they will unfollow you. Research from Buzzstream and Fractl found that 45% of people are likely to unfollow brands that self-promote too often, and 20% will unfollow if the brand is sharing boring, repetitive content. It is important for social marketers to track brand engagement to determine the effectiveness and desirability of the content they share (get.simplymeasured.com).
Do you think it is important for marketers to stay informed of emerging marketing trends? If so, why?