How social media provide a growing source of consumer data, Marketing Management

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How social media provide a growing source of consumer data

Question: Social media provide a growing source of consumer data due to the increasing number of people all over the world who actively use social media to voice their opinions. Social media tracking provides ________. Question options: a base of users that is reachable and measurable a ready test market in a wide geographical area one of the most important sources of consumer information virtual and computer-generated projective data

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Marketing Management: How social media provide a growing source of consumer data

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