How social media improve internal-external communication


Assignment:

Effective communication throughout a workplace is an essential ingredient to align people's efforts towards achieving goals. Yet it seems that ‘communication problems' are continually mentioned as one of the main difficulties for most organisations.

Your boss, the CEO of ABC Company, has asked you to investigate the issues associated with each of the following four workplace communication strategies:

1. Social media to improve internal and external communication.

2. Communicating to customers.

3. Connecting with employees.

4. Crisis communication developing strategies to protect the reputation of the organisation in a crisis.

Working in groups of four, each student will write on one of the workplace communication strategies.

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