Assignment task: You have been hired by an advocacy group to consult on their efforts to reduce prejudice & discrimination towards immigrants in Canada. To help the group you are to draw on your knowledge of social categorization processes to provide the following information:
Q1. How and why does group membership and social categorization contribute to prejudice and discrimination?
Q2. How would you harness social categorization processes in a media campaign consisting of images to be shared on social media and displayed on billboards, to hopefully reduce prejudice and discrimination faced by immigrants to Canada? Make sure to provide details about what such images would contain and justify your decisions by explaining their function.