Problem: Write a (150-200 words, incorporating at least 5 of the "7 Basic Principles"). The topic is open. It can be a favourite movie, a story, your hometown, a hobby or a person inspires you. There is no restriction on the topic.
Purpose: Why are you writing?
Audience: Who is your audience?
Credibility: Are you believable?
Logistics: Where and when will you speak?
Content: What ideas and information should you include?
Organization: How should you arrange your content?
Performance: How should you deliver your writing?