Walmart Case Questions
Walmart Case Study Reference
Tuleja, E. A. (2017). International Communication for Global Business. New York: Routledge.
Instructions:
You should choose a partner to complete this case study with. The partner does not need to be a person in your group.
You must include a reference page and in-text citations using APA. There is a video on APA under the first tab "Resources" on Moodle if you need to refresh your understanding of paraphrasing, direct quotes, in-text citations, reference page, etc.
Check out the resource "Websites for Intercultural Information" that is listed under the first tab "Resources" on Moodle. You may refer to other websites not listed on this resources page for this case study - just be sure to cite them.
Questions
1. As you know, the iceberg and the onion are metaphors for culture. Provide examples from the case study that indicate how the behaviour of German customers, employees, management, etc., (the outer layer of culture) is reflective of German cultural values (a deeper layer of culture). Be sure to explain what the German values are. Cite your sources.
2. What could Walmart have learned from Hofstede's Cultural Dimensions that may have provided some insight into German culture and the challenges the company might have expected?Consider all cultural dimensions and analyze the relevant ones. Explain in detail. Cite your sources.
3. (a) How should Walmart's North American business management strategies change when entering a collectivist culture such as China? Cite your sources.
(b) What can Walmart learn from corporations/ventures that have been successful (or unsuccessful) in China? Cite your sources.
4. Discover three things about doing businessin Germany and/or German consumer behaviour that this case did not includethat you should be aware of. Cite your sources.
5. Discover three things about the German culture that interests or surprises you that are not cited in this case. Cite your sources.
Attachment:- Walmart Case Study.rar