Assignment: Marketing Research- TEAM PROJECT
Questionnaire design
a) What is the purchase intention of the kitchen multimedia system among customers in the two target markets?
b) How should VorausKuche price the kitchen multimedia system to the two target markets?
c) What is the relative importance of the product's attributes for customers in the target markets?
d) How should the product be communicated? More specifically, VorausKuche is interested to know what the most important benefits of the product are that can be used to communicate the product to the two target markets.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.