Assignment: Email Marketing Strategy
Submit a 400 words (all 4 questions inclusive) document to address each of the following questions,
• Describe the benefits of creating an email creation strategy and process. Why was it important for CommonBond?
• Describe any risks of creating a 3-month forward looking email calendar.
• With relatively high open and click-through rates to date, how should the team measure success of the new strategy and process? How would they know if the effort of planning was making an impact?
• Should CommonBond consider an entirely new thread of emails customers of new products that they launch?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.