Product/Brand Development: Phase I
Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.
For the first phase of development: Brand is about a natural cereal, breakfast bars, low sugar kids cereal as our big sellers.
• Create a brand management strategy for the brand and its products.
o How should the product be promoted/marketed?
o Develop a social media strategy.
o Identify and address the challenges and opportunities as they relate to the brand's niche and competition.
Create a -4-slide PowerPoint® presentation to present your brand or product.
Include speaker notes to add more detail and explanation to each slide.