1. How should the needs and expectations of your reader affect the structure of your writing?
2. What steps can you take to create a smooth, conversational tone for your writing?
3. Why do so many people ignore or delete email messages? How can you boost the chances that your target audience will read your message?
4. What are your options for creating an effective opening hook for a verbal presentation? Why should you be careful about using humor?
5. How can you mitigate speech anxiety?