Business leaders must balance the concerns and needs of differing groups of individuals. For instance, the business leader may be pressured by those with environmental concerns to implement sustainable practices. At the same time, investors may reject such plans because of the cost of sustainable improvements.
When making a decision involving environmental issues, how should the business leader approach each group? What should he or she say to those with environmental concerns related to financial concerns? What should he or she say to the investors about environmental responsibility? How can the business leader balance the interests of these groups?