How should success of a social media presence be measured, Marketing Management

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How should success of a social media presence be measured

Discuss the below:

Q1: How should success of a social media presence be measured?

Q2: How might social media use present ethical problems for Payless Shoesource?

Q3: What is one way that demographics, global presence, or diversity might impact Payless shoesource choices about social media use?

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Marketing Management: How should success of a social media presence be measured

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Marketing Management: How should success of a social media presence be measured

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