How should merchandise be arranged in a different location, Marketing Management

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How should merchandise be arranged in a different location

Problem

a) Although Chaim has several options, one is to duplicate the titles that could be shelved in either the general literature collection or a specialty collection. What are the advantages and disadvantages of this tactic?

b) The Borders store described in this case is in a college town. How should the merchandise be arranged in a different location, such as a suburban residential location or a more urban setting?

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Marketing Management: How should merchandise be arranged in a different location

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Marketing Management: How should merchandise be arranged in a different location

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