Assignment: Kraft Foods Canada: Targeting the Millennials Submission Page
Kraft Foods Canada; Targeting the Millennials #W16335
Answer the following questions::
1) How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms?
2) What product innovations should the company bring to Kraft Singles, coinciding with the new messaging?
3) How should Kraft Canada ensure that, in pursuing Canadian millennial moms, it will not alienate its traditional customer group-- Canadian families?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Kraft-Food-Case-Study.rar