How should it price and promote the drug in the countries
Problem
If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the drug in those countries? Is that a fair price?
Essay: Gilead: Hepatitis C Access Strategy (A)
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If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the drug in those countries?
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